I came across your post on the other factors that affect the organization’s ability to attract the right applicants that would enable it achieve its objectives. I strongly agree with you that such other factors exist and, therefore, it is not only the recruitment hat impacts the attraction exercise. I am taking this opportunity to share with you some of these factors and their effects on the recruitment function.
The first factor is the employment inducements offered by an entity. As noted by Rynes and Barber (1989) employment inducements help in enhancing the applicants’ attraction and organizations should concentrate on improving the nature of such incentives. In this regard, employers facing attraction problems may raise salaries, offer child or elder care, implement flextime, develop internal career paths, improve benefits, and other working conditions improvements.
My research on this issue found that the employment inducements affect the recruitment function since they influence the applicants’ attitude, quality and quantity. Potential employees remain sensitive to salaries, education incentives, and recruitment and retention bonuses.
The other critical factor that I found to have an influence on the company’s ability to attract applicant is the applicant pools. According to Gatewood, Feild and Barrick (2010), the common variables under this category of other factors include the experience level, education level, and demographics of the applicant such as age, ethnicity, race and gender. On the same note, Rynes and Barber (1989) stated that employers can attract more applicants by directing their recruitment efforts on nontraditional applicants and leave out those being sought by competitors.
Applicant pools affect the recruitment function because the employer can go for the less marketable individuals, though this move may be viewed to have effects on the productivity. In reality, such an assumption could not be true as the marketability could be as a result of discrimination of the applicants on the basis of age, gender, ethnicity, race, or past experience.